November 5, 2026
Business

Streaming to gaming — that’s how OTTs want to keep viewers hooked(Soban News)

Video streaming services are adopting casual gaming to improve audience engagement and retention as they explore new monetization avenues and enhancing their content offerings. Will this dilute the core experience on OTTs?

​Video streaming services are adopting casual gaming to improve audience engagement and retention as they explore new monetization avenues and enhancing their content offerings. Will this dilute the core experience on OTTs? by Soban News (international And National News)

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