Broadcasters like Zee and Sony are targeting niche audiences in regional markets to attract advertisers. They are betting on engaging regional viewers and filling gaps in the market, even as traditional TV faces competition from digital platforms.
​Broadcasters like Zee and Sony are targeting niche audiences in regional markets to attract advertisers. They are betting on engaging regional viewers and filling gaps in the market, even as traditional TV faces competition from digital platforms. by Soban News (international And National News)
