Business

Small baskets, big ambition: Why CityMall’s Bharat play is under strain(Soban News)

CityMall is taking on one of the toughest e-commerce challenges in India: winning small-town shoppers on wafer-thin margins. It has backers with deep pockets, a stripped-down supply chain and big ambitions. But it is yet to crack the market and build scale.

​CityMall is taking on one of the toughest e-commerce challenges in India: winning small-town shoppers on wafer-thin margins. It has backers with deep pockets, a stripped-down supply chain and big ambitions. But it is yet to crack the market and build scale. by Soban News (international And National News)

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