October 15, 2026
Business

Streaming platforms are playing it safe—and new shows are paying the price(Soban News)

Streaming originals are experiencing a decline in weekly viewership as platforms rely on established franchises, leading to audience saturation. With over 60 services available, viewer choice fatigue and a shift towards regional content further erode interest in Hindi-language offerings.

​Streaming originals are experiencing a decline in weekly viewership as platforms rely on established franchises, leading to audience saturation. With over 60 services available, viewer choice fatigue and a shift towards regional content further erode interest in Hindi-language offerings. by Soban News (international And National News)

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