Samsung Electronics has said it will prioritise governance, protect privacy and secure its services to ensure that artificial intelligence (AI) emerges as a ‘true companion’ of users.
The South Korean consumer electronics giant’s announcement comes amid a raging debate about consumers’ security and privacy in the rapidly evolving AI era.
Samsung, which is planning to embed AI in all its products and services starting this year, said its hybrid AI model ensures personal data remains on-device whenever possible, and cloud-based intelligence is used selectively when greater speed or scale is required, giving users flexibility without compromising privacy.
Additionally, the company emphasised that trust will grow when AI behaves predictably and securely across devices. Samsung’s Shin Baik, the head of its AI Platform Center (APC), highlighted Samsung’s open collaboration with industry leaders, such as Google and Microsoft, as a way to strengthen shared security research, interoperabilit​Samsung Electronics has said it will prioritise governance, protect privacy and secure its services to ensure that artificial intelligence (AI) emerges as a ‘true companion’ of users.
The South Korean consumer electronics giant’s announcement comes amid a raging debate about consumers’ security and privacy in the rapidly evolving AI era.
Samsung, which is planning to embed AI in all its products and services starting this year, said its hybrid AI model ensures personal data remains on-device whenever possible, and cloud-based intelligence is used selectively when greater speed or scale is required, giving users flexibility without compromising privacy.
Additionally, the company emphasised that trust will grow when AI behaves predictably and securely across devices. Samsung’s Shin Baik, the head of its AI Platform Center (APC), highlighted Samsung’s open collaboration with industry leaders, such as Google and Microsoft, as a way to strengthen shared security research, interoperabilit ​Latest News [ SOBAN NEWS: International and National ]
