The push for southern content by Netflix and JioHotstar is seen as a strategy to boost India’s OTT growth. With a growing audience of 601.2 million, premium regional originals could engage viewers beyond metropolitan areas, fostering broader market appeal.
The push for southern content by Netflix and JioHotstar is seen as a strategy to boost India’s OTT growth. With a growing audience of 601.2 million, premium regional originals could engage viewers beyond metropolitan areas, fostering broader market appeal. by Soban News (international And National News)
