Tata Group retail firm Trent is eyeing further expansion into tier 3 and tier 4 cities amid a macro market which is expected to be far more attractive in the coming years, a top company executive said on Monday.
He also said that urban demand seems to be coming back gradually post GST 2.0 reforms but ruled out small-ticket discretionary getting benefit in the long-term due to the changeover.
“We are opening a lot more in tier-3, tier-4 cities now, as opposed to what we used to do in the past. What we are seeing is, very clearly, the young customer in those markets is super clued onto what trends are playing out,” Trent Managing Director P Venkatesalu told reporters at the sidelines of the Retail Leadership Summit 2026 here.
He said that customers in these smaller cities and towns don’t have the same level of maturity as the metro markets at present but it may change over a period of next 2-3 years.
“We do bet in a very significant way that the customer will be more interesting,” he​Tata Group retail firm Trent is eyeing further expansion into tier 3 and tier 4 cities amid a macro market which is expected to be far more attractive in the coming years, a top company executive said on Monday.
He also said that urban demand seems to be coming back gradually post GST 2.0 reforms but ruled out small-ticket discretionary getting benefit in the long-term due to the changeover.
“We are opening a lot more in tier-3, tier-4 cities now, as opposed to what we used to do in the past. What we are seeing is, very clearly, the young customer in those markets is super clued onto what trends are playing out,” Trent Managing Director P Venkatesalu told reporters at the sidelines of the Retail Leadership Summit 2026 here.
He said that customers in these smaller cities and towns don’t have the same level of maturity as the metro markets at present but it may change over a period of next 2-3 years.
“We do bet in a very significant way that the customer will be more interesting,” he ​Latest News [ SOBAN NEWS: International and National ]
