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OTT revenues rise as platforms focus on language-led subscription, ad models(Soban News)

India’s video streaming platforms clocked a 55% revenue jump in 2025, powered by regional language content and hybrid monetization models. Digital ad spends surged, but piracy and subscription fatigue continue to test the sector’s staying power.

​India’s video streaming platforms clocked a 55% revenue jump in 2025, powered by regional language content and hybrid monetization models. Digital ad spends surged, but piracy and subscription fatigue continue to test the sector’s staying power. by Soban News (international And National News)

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