Amazon sharpens beauty focus as smaller Indian cities drive premium demand (Soban News)

Amazon India plans to add over 100 premium beauty brands in 2026 as demand from tier-2 and tier-3 cities accelerates across categories​Amazon India plans to add over 100 premium beauty brands in 2026 as demand from tier-2 and tier-3 cities accelerates across categories ​Latest News [ SOBAN NEWS: International and National ]