October 19, 2026
Business

Companies lap up creators as they trade side hustles for pay slips(Soban News)

India’s creator economy is increasingly feeding into corporate hiring as many creators look for stable incomes beyond brand deals, while companies build in-house content teams to keep up with fast-moving internet trends at lower costs than traditional agencies.

​India’s creator economy is increasingly feeding into corporate hiring as many creators look for stable incomes beyond brand deals, while companies build in-house content teams to keep up with fast-moving internet trends at lower costs than traditional agencies. by Soban News (international And National News)

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