discovery+ will cease direct-to-consumer services in India, reflecting the tough OTT environment where niche apps struggle. Analysts anticipate the rise of aggregator models and content licensing as key strategies for surviving amid high competition and low consumer willingness to pay.
​discovery+ will cease direct-to-consumer services in India, reflecting the tough OTT environment where niche apps struggle. Analysts anticipate the rise of aggregator models and content licensing as key strategies for surviving amid high competition and low consumer willingness to pay. by Soban News (international And National News)
