October 8, 2026
Business

Smirnoff Ice enters India as United Spirits bets on ready-to-drink market(Soban News)

The company has introduced two variants – Smirnoff Ice and Smirnoff Ice Max – with alcohol by volume (ABV) of 4% and 8%, respectively, in flavours including Jamun, Cranberry and Citrus. To begin with, the company has started sales in Goa, Bengaluru and Mumbai.

​The company has introduced two variants – Smirnoff Ice and Smirnoff Ice Max – with alcohol by volume (ABV) of 4% and 8%, respectively, in flavours including Jamun, Cranberry and Citrus. To begin with, the company has started sales in Goa, Bengaluru and Mumbai. by Soban News (international And National News)

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