Content creators have followed celebrities into consumer businesses to cut dependence on brand partnerships, but a large audience is no guarantee of success. For newer entrants, high upfront costs and the ability to generate repeat purchases remain key tests of business sustainability.
​Content creators have followed celebrities into consumer businesses to cut dependence on brand partnerships, but a large audience is no guarantee of success. For newer entrants, high upfront costs and the ability to generate repeat purchases remain key tests of business sustainability.  by Soban News (international And National News)
