Indian brands are increasingly chasing K-beauty, skincare and cosmetic products based on the South Korean beauty regimen known for its unique ingredients like snail mucin and Jeju volcanic ash for a hydrated, glowing complexion, often called ‘glass skin’. But Korean brands are swooping in too.
Indian brands are increasingly chasing K-beauty, skincare and cosmetic products based on the South Korean beauty regimen known for its unique ingredients like snail mucin and Jeju volcanic ash for a hydrated, glowing complexion, often called ‘glass skin’. But Korean brands are swooping in too.
