Much like its domestic and international rivals, including Radico Khaitan and United Spirits, Allied Blenders is investing in a portfolio of premium and luxury tequilas, whiskeys, and gins, while attempting to upgrade the consumers of its biggest brand, the mass-priced whiskey Officers’ Choice.
Much like its domestic and international rivals, including Radico Khaitan and United Spirits, Allied Blenders is investing in a portfolio of premium and luxury tequilas, whiskeys, and gins, while attempting to upgrade the consumers of its biggest brand, the mass-priced whiskey Officers’ Choice. by Soban News (international And National News)