Ather’s Q2 dealer dispatches to suffer due to rare earth magnet crisis

The Bengaluru-based company becomes the second company after Bajaj Auto in the last four months to quantify the impact of the rare earth crisis. Bajaj Auto managing director Rajiv Bajaj has warned that August could be a zero-Chetak month if the crisis is not resolved.

​The Bengaluru-based company becomes the second company after Bajaj Auto in the last four months to quantify the impact of the rare earth crisis. Bajaj Auto managing director Rajiv Bajaj has warned that August could be a zero-Chetak month if the crisis is not resolved.