Diwali is driving a push into high-end mithai, with boxes priced up to ₹21,000 and brands blending traditional sweets with premium ingredients and contemporary flavours. However, premium mithai is still a tiny share of India’s sweets market.
Diwali is driving a push into high-end mithai, with boxes priced up to ₹21,000 and brands blending traditional sweets with premium ingredients and contemporary flavours. However, premium mithai is still a tiny share of India’s sweets market. by Soban News (international And National News)