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FIFA Lego lessons for IPL advertisers: Rethink product and creativity(Soban News)

The Lego campaign for the FIFA World Cup should serve as a masterclass for all brands and marketers – both for its focus on the product and how the event will be used to drive brand sales

​The Lego campaign for the FIFA World Cup should serve as a masterclass for all brands and marketers – both for its focus on the product and how the event will be used to drive brand sales by Soban News (international And National News)

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