The Whole Truth has come under scrutiny for its 'no added sugar' claims using date sweeteners, prompted by a complaint from rival Paul & Mike. This case may set a precedent for how similar health-food claims are interpreted by regulatory bodies. The Whole Truth has come under scrutiny for its 'no added sugar' claims using date sweeteners, prompted by a complaint from rival Paul & Mike. This case may set a precedent for how similar health-food claims are interpreted by regulatory bodies. by Soban News (international And National News)