Gen Z in India less attentive to digital ads than millennials: Report

A report by Snapchat, WPP Media, and Lumen Research says Gen Z in India pays less attention to traditional digital ads, with immersive full-screen video and AR boosting engagement

​A report by Snapchat, WPP Media, and Lumen Research says Gen Z in India pays less attention to traditional digital ads, with immersive full-screen video and AR boosting engagement