Gen Z sips smarter: Value replaces volume in India’s alcobev playbook (Soban News)

Gen Z is driving a shift from volume to value in India’s alcobev market, favouring premium, experience-led consumption, low-ABV formats, and authenticity over brand loyalty​Gen Z is driving a shift from volume to value in India’s alcobev market, favouring premium, experience-led consumption, low-ABV formats, and authenticity over brand loyalty ​Latest News [ SOBAN NEWS: International and National ]