Two years after Godrej Consumer Products decided to take all creative work in-house, the strategy seems to be paying off. What lessons can rival FMCG firms with a large roster of brands draw from Godrej’s experience?  Two years after Godrej Consumer Products decided to take all creative work in-house, the strategy seems to be paying off. What lessons can rival FMCG firms with a large roster of brands draw from Godrej’s experience?  by Soban News (international And National News)
