In the pan-India era, a celebrity’s biggest risk may not be a court case but cultural backlash. Social media can turn local grievances into national controversies, damaging endorsements, trust and regional audience goodwill. In the pan-India era, a celebrity’s biggest risk may not be a court case but cultural backlash. Social media can turn local grievances into national controversies, damaging endorsements, trust and regional audience goodwill. by Soban News (international And National News)
