India’s World Cup triumph creates fresh endorsement pitch for brands (Soban News)

India’s T20 World Cup victory has sparked a surge in endorsement interest for rising cricket stars as brands look beyond legacy icons and tap the next generation of marketable athletes​India’s T20 World Cup victory has sparked a surge in endorsement interest for rising cricket stars as brands look beyond legacy icons and tap the next generation of marketable athletes ​Latest News [ SOBAN NEWS: International and National ]