Aviva Life Insurance CEO Asit Rath says tighter regulations are pushing the industry away from commission-led selling toward life-stage advice, data-driven underwriting and long-term customer engagement. Aviva Life Insurance CEO Asit Rath says tighter regulations are pushing the industry away from commission-led selling toward life-stage advice, data-driven underwriting and long-term customer engagement. by Soban News (international And National News)