Myntra adds 2 million new shoppers as non-metros power festive sale (Soban News)

Ethnic wear, beauty, and sportswear drive growth as smaller cities account for 70% of orders during Myntra’s Big Fashion Festival, reflecting strong festive sentiment​Ethnic wear, beauty, and sportswear drive growth as smaller cities account for 70% of orders during Myntra’s Big Fashion Festival, reflecting strong festive sentiment ​Latest News [ SOBAN NEWS: International and National ]