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Nykaa to double up on premiumization after Q1 boost

Nykaa’s beauty business saw a 26% growth in gross merchandise value to ₹3,208 crore in Q1, driven by premium products. Despite challenges in urban consumption, the company aims to enhance premium offerings and maintain growth amid increasing competition from e-commerce giants.

​Nykaa’s beauty business saw a 26% growth in gross merchandise value to ₹3,208 crore in Q1, driven by premium products. Despite challenges in urban consumption, the company aims to enhance premium offerings and maintain growth amid increasing competition from e-commerce giants. 

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