Major box office hits are winning twice. As many as 65% of Dhurandhar’s OTT viewers had already watched it in theatres, showing how theatrical success now drives streaming traction — and pushes smaller films further to the margins.
Major box office hits are winning twice. As many as 65% of Dhurandhar’s OTT viewers had already watched it in theatres, showing how theatrical success now drives streaming traction — and pushes smaller films further to the margins. by Soban News (international And National News)