Actor-politician Ravi Kishan’s recent run of viral moments offers a striking example, with brands building campaigns around his catchphrases and online persona. But as the race to ride the next viral wave intensifies, a bigger question is emerging: how reliable is virality as a marketing asset?
Actor-politician Ravi Kishan’s recent run of viral moments offers a striking example, with brands building campaigns around his catchphrases and online persona. But as the race to ride the next viral wave intensifies, a bigger question is emerging: how reliable is virality as a marketing asset? by Soban News (international And National News)