Kevin Vaz, CEO of entertainment at JioStar, said at FICCI FRAMES that the blackout of viewership data since 3 July is disrupting ad planning for broadcasters and agencies during peak festive campaigns.
Kevin Vaz, CEO of entertainment at JioStar, said at FICCI FRAMES that the blackout of viewership data since 3 July is disrupting ad planning for broadcasters and agencies during peak festive campaigns. by Soban News (international And National News)