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Twenty years on, running is now mainstream business(Soban News)

As the Tata Mumbai Marathon marks its 21st year this January, nearly every major city in India is host to a marathon, half-marathon, 10k, or a 5k race. Distance running has become an aspirational sport for Indians, and in turn, booming business for sponsors. Where does it go from here?

​As the Tata Mumbai Marathon marks its 21st year this January, nearly every major city in India is host to a marathon, half-marathon, 10k, or a 5k race. Distance running has become an aspirational sport for Indians, and in turn, booming business for sponsors. Where does it go from here? by Soban News (international And National News)

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