Votes, reels and real talk: How micro-influencers are shaping state elections

Regional micro-influencers have gained significance in Indian state elections, engaging local communities through dialects and storytelling. Their content often reflects local issues rather than pushing party lines, creating a more authentic connection with followers.

​Regional micro-influencers have gained significance in Indian state elections, engaging local communities through dialects and storytelling. Their content often reflects local issues rather than pushing party lines, creating a more authentic connection with followers.