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What the Honda Super Cub Can Teach Us About Designing for Global Markets (Soban News)

<p>Most companies approach emerging markets with one of three flawed strategies. The story of Honda&#8217;s best-selling motorcycle shows a better way.</p>​<p>Most companies approach emerging markets with one of three flawed strategies. The story of Honda&#8217;s best-selling motorcycle shows a better way.</p> ​HBR CMS [ SOBAN NEWS: International and National ]

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