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Why India’s music labels are moving beyond songs to manage artists, fandoms and revenue streams(Soban News)

Music labels are expanding beyond recordings into artist management, betting on independent musicians, fan engagement and 360-degree deals to secure content pipelines and unlock new revenue streams.

​Music labels are expanding beyond recordings into artist management, betting on independent musicians, fan engagement and 360-degree deals to secure content pipelines and unlock new revenue streams. by Soban News (international And National News)

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