Why the future of retail is no longer about consumer segments, but states of mind

Isabelle Allen, global head of consumer and retail at KPMG International, says traditional consumer classifications are obsolete. AI readiness requires structural clarity, and India is uniquely positioned to influence global retail—not just as a market, but as a model.

​Isabelle Allen, global head of consumer and retail at KPMG International, says traditional consumer classifications are obsolete. AI readiness requires structural clarity, and India is uniquely positioned to influence global retail—not just as a market, but as a model.