WK Kellogg is promoting Raisin Bran with William Shatner during the big game as cereal sales decline. It’s also tapping the latest health and wellness trend.WK Kellogg is promoting Raisin Bran with William Shatner during the big game as cereal sales decline. It’s also tapping the latest health and wellness trend. NYT > Business [ SOBAN NEWS: International and National ]