The strategy comes as India’s innerwear market, particularly women’s lingerie, has become one of the country’s most fiercely contested apparel categories, with established retailers and digital-first brands vying for market share.
​The strategy comes as India’s innerwear market, particularly women’s lingerie, has become one of the country’s most fiercely contested apparel categories, with established retailers and digital-first brands vying for market share. by Soban News (international And National News)
