The strategy comes as India's innerwear market, particularly women's lingerie, has become one of the country's most fiercely contested apparel categories, with established retailers and digital-first brands vying for market share. The strategy comes as India's innerwear market, particularly women's lingerie, has become one of the country's most fiercely contested apparel categories, with established retailers and digital-first brands vying for market share. by Soban News (international And National News)
