UPI cashback is taking on a new role as a new breed of fintechs compete for users beyond payments. Rewards are being used to sell credit, commerce and financial products, prompting established players such as Paytm to ramp up cashback spending to deepen engagement and retention. UPI cashback is taking on a new role as a new breed of fintechs compete for users beyond payments. Rewards are being used to sell credit, commerce and financial products, prompting established players such as Paytm to ramp up cashback spending to deepen engagement and retention. by Soban News (international And National News)
