Aamir Khan gambles with YouTube release, experts doubt pay-per-view traction

Sitaare Zameen Par’s release on YouTube as pay-per-view is a gamble for Aamir Khan, with expected earnings of ₹25-30 crore compared to a potential ₹125 crore from an OTT deal. The model faces challenges such as low traction and piracy in India.

​Sitaare Zameen Par’s release on YouTube as pay-per-view is a gamble for Aamir Khan, with expected earnings of ₹25-30 crore compared to a potential ₹125 crore from an OTT deal. The model faces challenges such as low traction and piracy in India.