Aditya Birla firm for young fashion TMRW raises ₹437 cr for tech boost

Aditya Birla Group’s TMRW raised ₹437 crore from ServiceNow Ventures to enhance its tech platform and use of AI. The funding aims to improve customer experience and expand its fashion portfolio, which includes major brands that target millennials and Gen Z.

​Aditya Birla Group’s TMRW raised ₹437 crore from ServiceNow Ventures to enhance its tech platform and use of AI. The funding aims to improve customer experience and expand its fashion portfolio, which includes major brands that target millennials and Gen Z.