With Delhi-NCR in the grip of severe air pollution, sales of air purifiers have spiked and the number of enquiries gone up, especially after Diwali.
The air-purifier category, which is yet to achieve a scale and expand beyond metropolitan areas, routinely witnesses a spike in sales around Diwali, when the AQI (air quality index) worsens.
Delhi’s air quality improved slightly on Wednesday morning but remained in the “poor” category with an overall AQI of 273, according to the Central Pollution Control Board (CPCB).
On Tuesday, the city recorded an AQI of 294 at 4 pm, a marginal drop from Monday’s reading of 301, which fell under the “very poor” category.
Demand for air purifiers picked up sharply from early October, ahead of Diwali. We have seen strong traction across omnichannel platforms, with retail continuing to play a pivotal role in driving offtake, Eureka Forbes Chief Growth Officer Anurag Kumar told PTI.
Eureka Forbes has witnessed a high double-digit year-on-year growth f​With Delhi-NCR in the grip of severe air pollution, sales of air purifiers have spiked and the number of enquiries gone up, especially after Diwali.
The air-purifier category, which is yet to achieve a scale and expand beyond metropolitan areas, routinely witnesses a spike in sales around Diwali, when the AQI (air quality index) worsens.
Delhi’s air quality improved slightly on Wednesday morning but remained in the “poor” category with an overall AQI of 273, according to the Central Pollution Control Board (CPCB).
On Tuesday, the city recorded an AQI of 294 at 4 pm, a marginal drop from Monday’s reading of 301, which fell under the “very poor” category.
Demand for air purifiers picked up sharply from early October, ahead of Diwali. We have seen strong traction across omnichannel platforms, with retail continuing to play a pivotal role in driving offtake, Eureka Forbes Chief Growth Officer Anurag Kumar told PTI.
Eureka Forbes has witnessed a high double-digit year-on-year growth f ​Latest News [ SOBAN NEWS: International and National ]
