Amazon Music strikes a new chord with podcasts, Prime and Alexa to stand apart

Amazon Music in India adopts a three-pronged strategy: offering an ad-free experience within the Prime bundle, creating exclusive podcasts and video content, and leveraging the Amazon tech ecosystem. Despite challenges in the audio market, it reports a 20-25% engagement surge since the pandemic.

​Amazon Music in India adopts a three-pronged strategy: offering an ad-free experience within the Prime bundle, creating exclusive podcasts and video content, and leveraging the Amazon tech ecosystem. Despite challenges in the audio market, it reports a 20-25% engagement surge since the pandemic.