September 19, 2026
Business

As viewing habits change, youth brands move advertising budgets from TV to digital(Soban News)

The steady erosion of viewership for English-language, urban-centric, and niche TV categories has meant that youth-focused brands have had to reassess their media strategies.

​The steady erosion of viewership for English-language, urban-centric, and niche TV categories has meant that youth-focused brands have had to reassess their media strategies. by Soban News (international And National News)

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