Gaurav Banerjee has been appointed chairman of Barc, succeeding Shashi Sinha. With over 20 years in media, he aims to enhance Barc’s role in TV measurement in India. The I&B ministry is also proposing changes to democratise television rating agencies, potentially affecting Barc’s monopoly.
​Gaurav Banerjee has been appointed chairman of Barc, succeeding Shashi Sinha. With over 20 years in media, he aims to enhance Barc’s role in TV measurement in India. The I&B ministry is also proposing changes to democratise television rating agencies, potentially affecting Barc’s monopoly.Â
