Bata India overhauls strategy amidst stiff competition, weak demand

Bata India is undergoing a transformation to refresh its product offerings and retail strategy in response to changing consumer behaviours and competition. The company plans to increase product launches for budget-conscious buyers.

​Bata India is undergoing a transformation to refresh its product offerings and retail strategy in response to changing consumer behaviours and competition. The company plans to increase product launches for budget-conscious buyers.