Beyond zero: Soft drink makers double down on ‘functional’ fizz, zero calories and local flavours(Soban News)

As zero-sugar becomes a market baseline, brands turn to probiotics, vitamins and ‘modern-traditional’ flavours to win the ₹30,850 crore category.

​As zero-sugar becomes a market baseline, brands turn to probiotics, vitamins and ‘modern-traditional’ flavours to win the ₹30,850 crore category. by Soban News (international And National News)