October 20, 2026
Business

Connected TVs, multi-device plans growing but OTT business still driven by low-cost mobile subscriptions(Soban News)

Despite the rise of connected TVs, Indian audiences prefer low-cost mobile subscriptions, prioritizing budget-friendly and single-device plans, reflecting a mobile-first consumption trend.

​Despite the rise of connected TVs, Indian audiences prefer low-cost mobile subscriptions, prioritizing budget-friendly and single-device plans, reflecting a mobile-first consumption trend. by Soban News (international And National News)

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