September 20, 2026
Business

E-commerce apps turn to content to amp up sales and influencers are loving it(Soban News)

E-commerce platforms such as Amazon and Myntra are shifting towards influencer-driven content, reducing reliance on traditional social media. Influencers now create and livestream directly on the platforms, increasing engagement and earnings significantly. Regular users are also becoming creators.

​E-commerce platforms such as Amazon and Myntra are shifting towards influencer-driven content, reducing reliance on traditional social media. Influencers now create and livestream directly on the platforms, increasing engagement and earnings significantly. Regular users are also becoming creators. by Soban News (international And National News)

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