Branded residences in India are evolving from a luxury trend into a distinct asset class, driven by HNI aspirations and post-pandemic second-home demand. These developments offer hotel-grade services and design-led living, commanding a premium of 20-25% over non-branded properties. India’s market shows significant growth potential, with both hotel and non-hotel brands entering the space.
Branded residences in India are evolving from a luxury trend into a distinct asset class, driven by HNI aspirations and post-pandemic second-home demand. These developments offer hotel-grade services and design-led living, commanding a premium of 20-25% over non-branded properties. India’s market shows significant growth potential, with both hotel and non-hotel brands entering the space. by Soban News (international And National News)
